Dubai Launches Recognition Program for Indian MICE Agents: A Strategic Move to Cement Business Ties
Dubai Business Events, the official convention bureau of the city, is set to launch its inaugural recognition program aimed at Indian intermediaries in the meetings, incentives, conferences, and events (MICE) sector. The MICE Star Awards program acknowledges the pivotal role played by Indian agents in bolstering Dubai's reputation as a premier destination for business events. This initiative underscores Dubai's commitment to fostering strong partnerships with key markets like India, which emerged as the top source country for visitors to Dubai in 2023. The recognition program comes amidst Dubai's remarkable growth in the exhibitions, conferences, and business events sector, which saw a 25% increase last year. Dubai World Trade Centre alone attracted 2.47 million participants in 2023, reflecting the city's resilience and appeal as an international hub for commerce and trade. Moreover, Dubai secured 349 bids to host international conferences and meetings, with an estima...