Dubai International Chamber Facilitates Over 350 Business Meetings at Anuga Food Fair in Germany

 



Dubai International Chamber, a vital component of Dubai Chambers, has played a pivotal role in fostering international trade connections. The Chamber orchestrated more than 350 bilateral business meetings between food and beverage companies in Dubai and their global counterparts during the renowned Anuga Food Fair in Germany. This event, the largest trade fair for the food and beverage sector worldwide, hosted representatives from 13 Dubai-based companies. They convened in Cologne, Germany, where the fair, under the banner of "Sustainable Growth," gathered 140,000 visitors from 200 countries and featured 7,900 exhibitors from 118 nations.

Dubai International Chamber's engagement in this mission aligns with the "New Horizons for External Expansion" initiative, launched with the purpose of promoting international expansion among its members and positioning Dubai as a thriving global investment hub. Mohammed Ali Rashid Lootah, Director General of Dubai Chambers, emphasized the strategic importance of their participation, offering Dubai-based companies the opportunity to connect with global distributors, retailers, and key players in the food industry while staying abreast of industry trends and sustainable food innovations.

The "New Horizons for External Expansion" initiative is a vital component of Dubai's strategy to increase foreign trade volume and support local companies in expanding their global presence. This effort is in line with Dubai's five-year plan to raise foreign trade to 2 trillion UAE dirhams by 2026 and will assist 100 local companies in expanding their global footprint by 2024. Dubai International Chamber continues its commitment to helping businesses expand into global markets, reinforcing Dubai's position as a significant center for foreign direct investment, and expanding its network of foreign offices worldwide to 50 by 2030.


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